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CREATIVE HALL OF FAME |
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10/09/2007
New York, NY (October
TK, 2007) – On October 16, the One Club Gallery will be
transformed into an American Living Room to honor the
work of Creative Hall of Fame inductee Phil Dusenberry,
former Chairman, BBDO North America. This installation
will replicate the experience many families had, thanks
to Phil, of spending Super Bowl Sundays glued to the TV
watching Pepsi commercials.
Dusenberry's work, along with that of two other advertising
legends: graphic designer Paul Rand (1914-1996) and Tim
Delaney of London based agency Leagas Delaney, will be
on display to the public as part of a rare, three week
exhibition, curated by BBDO's Director of Print Services,
Jd Michaels, honoring their induction into The One Club's
Creative Hall of Fame.
"Each of the three honorees
has made ground-breaking contributions to the contemporary
culture," said Mary Warlick, Chief Executive Officer of
The One Club. "To view their work within the context of
a single exhibition is equivalent to taking a master class
in the tenets of creativity—from an advertising and design
perspective."
Creative Hall of Fame Exhibition
Highlights Include:
Exhibition attendees will have the unique opportunity
to view Dusenberry's classic TV spots in the comfort of
"home," the ideal setting for the work of the man credited
with establishing the concept of the blockbuster Super
Bowl commercial and imprinting it on the American psyche.
Emanating from the living room TV will be such memorable
spots as GE's "We Bring Good Things to Life," Gillette's
"The Best a Man Can Get" and, of course, the all-singing,
all-dancing Pepsi "Choice of a New Generation" spot starring
Michael Jackson in one of the most elaborate productions
ever staged for a commercial (yes, the one where his hair
caught on fire).
Fans of good design are in for a rare treat, as legendary
graphic designer Paul Rand's powerful and distinctive
imagery for IBM, UPS and ABC will be on display for the
first time in many years. This comprehensive retrospective
of poster and collateral will showcase the iconic logos
that made Rand a pioneer in the field of modern corporate
identity. His work for NEXT led former client Steve Jobs
to declare him "the greatest living graphic designer."
Rand's work is part of the permanent collection of MOMA.
The exhibition also includes the work of copywriting genius
Tim Delaney, Chairman and Founder of Leagas Delaney, whose
elegantly written ads for clients such as Harrods, Timberland
and the Courtauld Institute in London, elevated long copy
ads to an art form. Also notable, is his work for Adidas,
which made it one of the most powerful brands worldwide.
The three inductees will be honored at an exclusive black-tie
dinner at the Metropolitan Club in New York City on October
17. The exhibition runs until October 31.
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